Fast-food chain McDonald’s continues to serve tomato in its menu in the Punjab-Chandigarh region despite the sky-rocketing price of the vegetable, the company said on Friday.
The brand has a reliable and steady tomato supply in the region, which is qualified under its global food safety standards.
The company has been investing in ground-breaking solutions to combat seasonal crop issues arising every year resulting in a supply shortage. As a long-term sustainable solution to this concern, the company has made a pioneering move to employ sustainable agriculture practices, including hydroponically grown tomatoes in a completely controlled environment.
This cutting-edge technique ensures sustained supply of tomato at all times, the company said.
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