Maserati returning to Toronto auto show with exclusive premier of new Grecale

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Toronto (Jan 17) — Luxury automaker Maserati is returning to the 2024 Canadian International AutoShow with an exclusive premiere of one of its SUV, organisers announced today.

It is Maserati’s first appearance at the country’s largest automotive expo since 2019, and is marking the occasion with the exclusive Canadian auto show premiere of its all-new Maserati Grecale SUV. Developed at the Maserati Innovation Lab in Modena and produced at the Maserati plant in Cassino, Italy, Grecale strikes the right balance between versatility, elegance, performance and innovation, guaranteeing performance, comfort and safety, all at the same time. These features are combined with off-road capabilities and uncompromising driving pleasure.

The return of Maserati brings to eight the number of automotive brands confirmed for the 2024 AutoShow that were not at last year’s event, joining Porsche, Ford, Lincoln, Infiniti, Polestar, Volvo and Genesis in bringing new vehicles and innovations back to Toronto. For many of these brands, it is their first return to a Canadian auto show since before the pandemic.

“The Canadian International AutoShow remains Canada’s pre-eminent showcase of new cars, trucks and SUVs, and as the best place to see the newest vehicles that are going to be available at Canadian dealerships in 2024,” says Jason Campbell, General Manager of the AutoShow.

It’s the ideal starting point for the car-buying journey — to not only see the vehicles, but to also get a feel for the cars and talk to product experts who can answer any questions visitors may have, Campbell added.

In total, more than 30 automotive brands will be on the show floors of the AutoShow in the north and south buildings of the Metro Toronto Convention Centre. Returning from the 2023 AutoShow are Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, GMC, Hyundai, Jeep (which is bringing back the popular Camp Jeep test track feature), Kia, Lexus, Nissan, Ram, Subaru, Toyota, VinFast and Wagoneer.

Alongside the feature new vehicles, the 2024 AutoShow will also include fan-favourite features and exhibits like the supercars and luxury brands of Auto Exotica, the rare collectables in the Cobble Beach Classics space, family-friendly installations from renowned brands LEGO and Mattel and indoor and outdoor test-drive tracks for electric vehicles.

The 2024 Canadian International AutoShow will take place February 16 to 25 at the Metro Toronto Convention Centre.

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