TORONTO, Jan 9 — A life-sized version of the pink 1957 Chevy Corvette styled for Barbie — and as seen in the blockbuster Barbie film — is coming to Canada for the first time at the AutoShow in February, organizers said.
The car will be the centrepiece of a display by Mattel that will also include life-sized replicas of four iconic Hot Wheels® toy cars, including the Deora™ II, Green Loop Coupe™, Gray Loop Coupe and 1967 Chevrolet Camaro.
“We are excited to welcome Mattel back to the show with Barbie and Hot Wheels, two beloved brands with an appeal that spans generations,” says Jason Campbell, General Manager of the AutoShow. “Showcasing full-sized versions inspired by some of their iconic cars is a chance for adults to reconnect with their childhood, and share that passion with their children.”
Inspired by Barbie’s iconic pink Corvette in the live-action, Golden Globe-winning Barbie movie, Barbie’s gorgeous convertible is ready to hit the road to Barbie Land™, complete with pure eye candy pink paint job and a curvy, retro silhouette. The build features a 283 V8 motor; an interior by Action Vehicle Engineering Inc. that includes a dashboard, instrument cluster, custom upholstery on seats, door panels and carpeting; a custom wrap by One11ink; paint and exteriors designed by Action Vehicle Engineering Inc., and more.
The Barbie display will also include a life-size Barbie Box that will allow guests to step inside and celebrate the Barbie lifestyle.
“Barbie and Hot Wheels are both beloved brands that have ignited passion and imagination across generations,” says Donna Polimac, Senior Manager Marketing of Mattel. “We are thrilled for the AutoShow to be the first Canadian pit stop to welcome a vehicle inspired by Barbie’s legendary Corvette! Most importantly, for all car lovers, car collectors and guests alike, to re-engage with the toys they love through a new lens and for young children, to be reminded they can dream of becoming anything.”
Mattel will be giving away a limited number of exclusive die-cast cars that will only be available at the Canadian International AutoShow, with the purchase of a Hot Wheels at the Toys “R” Us pop-up shop at the event. There are also plans for a special collector’s meet-up; details will be announced closer to the AutoShow.
The 2024 Canadian International AutoShow will take place February 16 to 25 at the Metro Toronto Convention Centre.
Celebrating the automobile since 1974, the Canadian International AutoShow features more than 650,000 square feet of exhibits, displays and attractions spanning the North and South Buildings of the Metro Toronto Convention Centre. With annual attendance in excess of 350,000, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show. A leader in lifestyle, technology and all things automotive, it is a showcase for the latest cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, electric vehicles, alternative fuel vehicles and autonomous vehicles.
